Competitive Analysis Made Simple: What a Decision-Ready Competitor Report Includes
By Zaheer | Updated 11 October 2026 Disclosure: I created the Market Recon Engine skill mentioned in this post and sell it on Agensi. The guidance before that section works without it. Every founder ends up doing the same late-night exercise: seven browser tabs, a half-finished spreadsheet, and a gut feeling about where the market has room. It is slow, easy to get wrong, and usually ends with a pile of facts instead of a decision. This post explains what a useful competitive analysis should actually contain, and shows a short sample from a real run of Market Recon Engine , a skill I just listed on Agensi that does this research in one pass. What a decision-ready competitive analysis includes A good analysis isn't a research summary you still have to interpret. It gives you something you can act on. These are the six parts I think matter most. 1. Feature comparison matrix The capabilities that actually move a purchase decision, rather than a padded checklist of every ...